I wanted to show the world how easy, effective and satisfying it is to lead a natural and organic life. Thus heralding the beginning of a new era in my career as I rebranded and reopened my now pioneering organic salon in the Cotswolds; the first of it’s kind. As my knowledge and experience of organic products progressed I became frustrated not being able to find pure products I wanted to work with, to get the best out of hair naturally. Then came the big step… I decided to make them myself!
Tabitha James Kraan Organic products came into existence in 2013. After extensive performance testing in the salon with my loyal and devoted clients they were officially launched to the world in April 2015. We haven’t looked back!
Developed to protect the naturally recurring oils and rejuvenate hair and scalp health, I took my love of all things organic to a new level. My range of professional products are set to revolutionise the market with their very high content of certified organic ingredients. My intention will always be to deliver the cleanest possible options for hair care with professional performance and delicious scents. My organic and natural products will nourish and feed your hair, and won’t harm the planet.
Although I admit to being a self-confessed hair geek, my life doesn’t just revolve around hair….. As a mother of two wonderful grown up boys, I found myself dealing with the loss of one of them. My beautiful younger son Sebastiaan James Kraan died in June 2024, for my family and I this is now a life long journey of grief, hope and love. We are rebuilding our family brand in his honour with my eldest son Felix James-Kraan with me at the helm. Felix is the incredible human that inspired my journey and continues to do so every day. I am very blessed to being inspired by and sharing time with the very special young women in their lives too as well as the young people in my family and close circle that all inspire me everyday. Last but by no means least my life partner James who is my rock and my soulmate.
I am also keen equestrian and spirited horse woman, dog mummy, businesswoman, female founder and a hands-on organic hairdresser I’m always busy. However nothing comes second in my life so the passion and belief in what I’m doing is so important, I use my time immersed in nature with my animals as well as meditation to keep me calm and balanced. I truly believe that nature offers us all of the answers in life, we just need to be still with it and notice, a practice that I try to develop all of the time.