Formulating certified organic haircare from a working salon since 1999. We're building a small group of creators who genuinely rate the products, and want to grow with us.
Apply to PartnerWe're not a dropship brand looking for a quick post. Here's what you're actually attaching your name to.
Formulated by a working hairdresser with over two decades behind the chair, not developed in a lab by a team who's never touched hair.
Soil Association Organic certified ingredients, independently verified. Not just a claim on the label.
Real commission, published upfront. You'll know exactly what you're earning before you post anything.
Three tiers, built around where you are, not a one-size-fits-all deal.
"Gifted Partner isn't a waiting room. Plenty of our best long-term partners are there by choice, and it's genuinely the right fit for smaller, highly engaged audiences."
Detangler, leave-in, heat protection, and styling aid in one bottle. Certified organic ingredients, genuinely designed to work hard, so your content doesn't have to oversell it.
Based on our 4-in-1 Conditioner (£36), at each tier's real threshold.
Illustrative, based on our published rates and current 165ml price. Most partners promote more than one product, and repeat customers count every time they reorder.
A short form, two minutes.
We look at fit, not just follower count.
Your code, link, and first product.
Track sales, move up as you go.
It's not a requirement to apply, but our tracking and payment tools work best for UK and US/Canada-based creators right now. If you're elsewhere, apply anyway, we'll let you know what's possible.
That's genuinely fine, and often ideal. Our Gifted Partner tier is built for exactly this. We care more about whether your audience actually trusts you than the raw number.
Affiliate and Ambassador commission is tracked through your unique link or code and paid out on a running basis. Gifted Partners receive product, not cash, plus their own discount code to share.
Yes, that's the whole point. Most partners start at Gifted or Affiliate and move up as their tracked sales grow into Ambassador territory.
No. If you're approved, we send your first product to you.
Disclosure is non-negotiable. Any content made under this program needs a clear #ad or #gifted label, per UK advertising standards. We're not asking you to hide the partnership, we're proud of it.
Be genuinely you. We're looking for people who'd talk about their hair honestly, not just anyone with a following. Product fit matters more to us than reach.
Tell us a little about you, we'll be in touch within a few days.
Thank you for applying, we genuinely read every one. We'll be in touch by email within a few days to talk next steps.