Partner with Tabitha James Kraan

Real hair care.
Real partnership.

Formulating certified organic haircare from a working salon since 1999. We're building a small group of creators who genuinely rate the products, and want to grow with us.

We're not a dropship brand looking for a quick post. Here's what you're actually attaching your name to.

25+ years,
one salon

Formulated by a working hairdresser with over two decades behind the chair, not developed in a lab by a team who's never touched hair.

Genuinely
certified

Soil Association Organic certified ingredients, independently verified. Not just a claim on the label.

Paid
properly

Real commission, published upfront. You'll know exactly what you're earning before you post anything.

Three tiers, built around where you are, not a one-size-fits-all deal.

• 1-2 full-size products
• Your own tracked discount code
• No posting quota, no pressure
• Ongoing product gifting
• Personal tracked link + code
• Early access to new launches
• 15% after 50 tracked sales
• 20% after 150 tracked sales
• Direct line to the brand team

"Gifted Partner isn't a waiting room. Plenty of our best long-term partners are there by choice, and it's genuinely the right fit for smaller, highly engaged audiences."

Our most-loved multi-tasker

Detangler, leave-in, heat protection, and styling aid in one bottle. Certified organic ingredients, genuinely designed to work hard, so your content doesn't have to oversell it.

Based on our 4-in-1 Conditioner (£36), at each tier's real threshold.

Illustrative, based on our published rates and current 165ml price. Most partners promote more than one product, and repeat customers count every time they reorder.

We're building this partner program from scratch. Our first partners won't just join it, they'll help shape what it becomes.

Apply

A short form, two minutes.

We review

We look at fit, not just follower count.

Get set up

Your code, link, and first product.

Grow with us

Track sales, move up as you go.

Do I need to be UK-based?

It's not a requirement to apply, but our tracking and payment tools work best for UK and US/Canada-based creators right now. If you're elsewhere, apply anyway, we'll let you know what's possible.

What if I have under 1,000 followers?

That's genuinely fine, and often ideal. Our Gifted Partner tier is built for exactly this. We care more about whether your audience actually trusts you than the raw number.

How and when do I actually get paid?

Affiliate and Ambassador commission is tracked through your unique link or code and paid out on a running basis. Gifted Partners receive product, not cash, plus their own discount code to share.

Can I move between tiers?

Yes, that's the whole point. Most partners start at Gifted or Affiliate and move up as their tracked sales grow into Ambassador territory.

Do I need to buy anything first?

No. If you're approved, we send your first product to you.

Disclosure is non-negotiable. Any content made under this program needs a clear #ad or #gifted label, per UK advertising standards. We're not asking you to hide the partnership, we're proud of it.

Be genuinely you. We're looking for people who'd talk about their hair honestly, not just anyone with a following. Product fit matters more to us than reach.

Apply to partner

Tell us a little about you, we'll be in touch within a few days.

Application received.

Thank you for applying, we genuinely read every one. We'll be in touch by email within a few days to talk next steps.